Only a punk would hurt a cat or dog.

Show Your Soft Side is a public service campaign that was created to change the mindset of young people who all-too-often view the maiming and torturing of defenseless cats and dogs as a sign of “toughness” or “manhood.” The campaign’s message that compassion towards animals is a sign of strength, not weakness, is one that, overnight, struck a chord with old and young alike. Today, Show Your Soft Side, Inc. uses its reach and resources to build a better world for animals and, in doing so, build better adults. Learn More

Join #TeamSoftSide

Our Softies from the fields of professional sports and entertainment are on the front line of our mission to end animal abuse, but accomplishing that mission will require a literal army. We’d like to add you to our ranks. As a #TeamSoftSide member, you’ll become more informed and empowered to help the animals in your own community. Along with monthly e-letters, you’ll be the first to know about upcoming events and offers, and welcome new Softies on board. To join the team and become a champion for animals, click here.